Digital Marketing of Health Care Product and its Impact on Coronavirus Disease-19

Authors

  • R. Leeanju Department of Commerce, Laxminarayana Arts and Science College for Women, Dharmapuri, Tamil Nadu, India
  • K. Senthilkumar Department of Commerce, Laxminarayana Arts and Science College for Women, Dharmapuri, Tamil Nadu, India

Keywords:

Online channels, Digital marketing, Healthcare industry, Email marketing

Abstract

“It is health that is real wealth and not pieces of gold and silver.” -Mohandas K. Gandhi
In this article, corona virus affected on global level has thrown many challenges to faced by many sectors and business. It has surprised the economies of developed, underdeveloped and developing countries. In such challenging times some businesses have edge over other businesses like telecom, internet service providers, pharmacy companies, unorganized retail, health sector and etc. This paper is conceptual nature and shows digital marketing and highlights. Digital Marketing is spreading awareness about the pandemic through their promotional campaign and marketers are heavily promoting online channels, online media for consumption and deferred payment systems using creative digital marketing strategies. This research paper show some highlights on current digital marketing trends and the effect of coronavirus disease-19 on company’s marketing strategies and activities, also reveal some common marketing strategies adopted by renowned companies like digital marketing, social media marketing, email marketing, 4Ps of marketing, advertisements. Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your hospitality services in the online space. Through digital marketing, you can reach out to patients and healthcare aspirants worldwide, build trust among the audience, and expand the growth of your healthcare services.

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Published

2021-10-21

How to Cite

R. Leeanju, & K. Senthilkumar. (2021). Digital Marketing of Health Care Product and its Impact on Coronavirus Disease-19. Asian Pacific Journal of Health Sciences, 8(4), 191–193. Retrieved from https://apjhs.com/index.php/apjhs/article/view/1677