A Study on Major Issues Faced by the Consumers in Buying Organic Food Products in Salem District of Tamil Nadu

Abstract

The consumption of food pattern of consumer’s is changing rapidly due to rising awareness about health, higher disposable income and increasing number of modern retail outlets across the country are the major growth drivers for the organic food markets. A better quality and healthy lifestyle have become a kind of necessity to the current generation. Consumers are become more concerned about the food safety. They tend to consume foods that are nutritious, healthy, safety, and the environmental friendly. Organic products are grown under organic manure without the use of chemical fertilizers and pesticides. The organic farming method works at grass root level preserving the reproductive and regenerative capacity of the soil, good plant nutrition, and sound soil management practices and produces healthy nutritious food rich in vitality which has resistance to diseases. The consumers also face some problems on buying organic food products. The study focuses on the major issue on buying organic food products.